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It is shocking to see the number of advertisements floating around these days which portray women as desired objects and man as consumer, directly or in-directly. According to these advertisements the Man is the hunter, woman the hunted. Man the voyeur, woman the victim. At times some of these women advertisements are so over the top, that it makes it hard for the whole family to sit together and watch television. And sadly, there is no one to question the present market-and-media ethics that turns women’s bodies into consumer objects?
Consumerism talks about manipulating people’s desires. It’s basic and founding ideology is that one should be able to acquire all one wants. In other words, desired objects become commodities - available to the highest bidder. Bodies (commodities) are for sale, in “representation” and in “reality”. Modelling, be it nude or semi-nude is not considered a big deal in today’s society. It is considered as one of the few ways for women qua women to make money. Male desire is aroused by this display of titillating female bodies. This results in passive viewing to active buying. And this is where Consumerism meets Sexism. This however is not where the relationship ends; it at times further leads to “Sexual Violence”.
Jodhaa Akbar, Ashutosh Gowarikar’s sixteenth century epic about the political marriage between a Rajput princess and a Mughal emperor, is a must-see if period romance peppered with a dash of violence is your cup of tea.
There are extravagant spectacles, pretty people in elaborately lovely costumes, stirring battle scenes, evocative music, and a lead pair who turn in their career-best performances. And for all its eye catching splendor, Jodhaa Akbar manages to shine most bright in the more intimate moments - be it between husband and wife or swordsmen squaring off against each other on the battlefield.
We begin with Amitabh Bachchan’s voice giving us a little tour through the early Islamic history of Northern India, where the Mughals are the latest in a long line of invaders. With Nasiruddin Humayun’s untimely death, a meaningless crown passes to his young son, a somewhat squeamish Jalaluddin Mohammad. His father’s general, Bairam Khan (Yuri), takes it upon himself to serve his young liege lord’s cause. By the time Jalal reaches glorious manhood in the well-muscled person of Hrithik Roshan, Bairam Khan manages to cobble together an empire for him to rule.
The other day I was watching a cookery show in one of the regional channels- the presenter was the director of a catering college and a well known chef too. Armed with my pad and pen I eagerly looked forward to adding yet another recipe to my collection. At the very start when he announced he was going to prepare suraa ( a type of fish ) kuzhambu (or sambar), my enthusiasm took a beating. Being a veggie, the very name put me off ! To kill a lazy afternoon I anyway decided to watch ( curiosity got the better of me, I guess !).
The host - a man of generous proportions (khathey peethey type – like Obelix of Asterix fame !)- set about the task of preparing the dish while giving a running commentary.
I’m quite offended by this new Sprite ad. A lot of ads seem to be offending me these days…no, it isn’t because ads have suddenly become offensive, it’s because I’m watching more TV. And being increasingly appalled by what popular culture is shoving down our gullets.
But to come back to the baki-sab-bakwaas drink, the ad features a guy telling his lady love that he must leave. When she asks Juliet-like why he has to go so early, he replies,
I’ve a date with my other girlfriend.
*Giggle giggle at boyfriend’s mischieviousness*
Cut to boyfriend sliding into seat facing girlfriend no.2 who inquires pettishly, why he’s late. And he drawls,
Had a date with my other girlfriend.
*Giggle giggle at boyfriend’s mischieviousness*
Underline the “At least I’m honest!!” line along with the standard all-else-is-crap funda. Ting tong.
American Idol just handed me the best Valentine’s Day gift that I have got in a while - they nixed 18 year old Josiah Leming from the Top 24. I was so sure this kid was going to make it when he turned on the tap at the end of the Hollywood Round and got three (three!) “yes”s. Thank you, show. Now don’t ruin it by re-introducing the wild card option and bringing him back.
Instead, the top 24 seem pretty normal. I’m shocked. Where are the drama queens and the sympathy inclusions? The annoying people Randy and Paula usually vote in just to piss Simon off? Eh, those bits probably got left on the cutting room floor. Coz, you know, this is their most talented season yet. Never heard that before, have you?