DesiDabba - Boss, Thoda Sa Roomani Ho Jaye

I’m practically de-sensitized to the trash overload from the television set. After all..

Got thirteen channels of shit on the TV to choose from…

But every now and then there comes along something that makes me sit up and take notice.

It would have been a normal, frenzied rush-hour day just like another. And a TV schedule of saans-bahu soaps jostling with fudge-eality shows, squeezed in between commercials for insurance policies, shampoos and perfume-smelling detergents. And then it happened.

60% of women call in sick from work on a bad hair day!

…the colourful screen proudly proclaimed to me. Followed by a flood of digi-enhanced, branded-director-signature-style glossy images before you could say SEXIST!!

And the commercial signed off with a serene-faced, funky hair-styled Habib telling you not to worry about your hair anymore.

*Sigh*

I don’t. After all I’m apparantly so stupid that I fall for that and pay for it as well. So now you can come and insult me on my face.

What, me worry? I just think, chronically.

60%…that’s nearly two-thirds of all the working women I know - friends, colleagues, bosses, peers, clients, teachers, doctors, air-hostesses, news readers, nurses, shop assistants, call center workers, hotel staff, salesgirls, women security guards, policewomen….shall I go on? So Habib tells us that more than half of this lot calls in sick when they don’t think their hair looks right.

Well never mind. I’ll just end with asking if a man thinks you are so frivolous, would you let him touch your hair?

Note: I’ve seen this ad aired just once. It would be good to know if anyone else caught it as well.