DesiDabba - Boss, Thoda Sa Roomani Ho Jaye

I was most amused (and delighted) to see one particular commercial on air yesterday. Maybe it is the fact that da BOSS a.k.a. ’sooperstar Rejini’ is ruling the roost in box-offices around the country, I feel particularly close to my roots at the moment. And as the only South-Indian on the panel of contributors to this blog, I feel compelled to make a point of it….errm, is that correct incidently, feel free to sock me if I claim wrong!

Coming back, here’s the ad I saw….it is for a product called Krd Rys. Before you think that’s some exotic East European brand of clothing, try saying it out loud. Yup. So finally the humble ‘thair sadam‘ gets its due credit while some smart marketers put it in a neat box and stick a smart-alecky brand name onto it. The ad shows a guy (played by actor Prakash Raj) receiving a call from his wife who says she forgot to give him lunch. He whoops for joy with a telling “This is what I’ve been waiting for!” and trots over to the nearest shop to pick up his favorite meal - the manna for Tams world-over - Curd Rice!!!!

I have to say that as a self-confessed thair-sadam conoisseur, it looks pretty appealing in the ad. If I were in Chennai, I’d trot right out to pick up a box. And yeah, I loved the name! So who says the South doesn’t have a sense of humour? Remember ‘Quick Gun Murugan’? You got it….mind it!