DesiDabba - Boss, Thoda Sa Roomani Ho Jaye

So what if India doesn’t make through to the next round of Super-8’s in this World Cup. The audience get a hell lot to shout and cry about, and coach get sacked, maybe the Captain and a few players. But the biggest looser can be the broadcasters. As ad agencies are pointing out, it can be in the range of 150 Crores. Although compared to 150 Crores Indian fan’s disappointment is priceless.

Given that India-Pakistan match is already out of question we are going to miss one helluva battle. If India rolls out too then we all know what a bore it will become. Most of the sponsors you come across are primarily Indian brands and the money they pay to broadcasters will be slashed down considerably to adjust for the loss. People loose interest and so do the advertisers.

And the revenue losses affect not only the Indian Broadcasters but broadcasters worldwide, with the NRI market world over being a stronghold of Indian Cricket. With SETMAX already moving out next ICC tournaments and Nimbus in a soup with Doordarshan Cricket broadcasting seems to be a high investment low returns business nowadays.

The format doesnt make it quite great either with such a long campaign, which may end most of the fan’s enthusiasm somewhere between the World Cup. ICC has grown silly in the past in organisng tournaments atleast from the last year Champion’s trophy in India.

All this will be not relevant I think as India will not only go to Super-8’s but even win the cup. A little optimistic but an Indian nonetheless.