Comments on: Cola War Round Up - FlashBack 2006 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/ Boss, Thoda Sa Roomani Ho Jaye Sun, 27 Jul 2008 00:00:30 +0000 http://wordpress.org/?v=2.3.3 By: AmitKen http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-339 AmitKen Mon, 19 Mar 2007 09:28:24 +0000 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-339 @ Swati, Thanks for your comment. we are actually talking about old ads here - the one's aired in summers of 2006. :) @ Nikhil, ofcourse, any advertising is primarily for brand awareness, but i guess somewhere the intention is that it hits the market share as well. btw, many thanks for the lesson :D @ Aroop, Absolutely nothing is wrong with Mallika... u can relax .. heheh :) @ Sakshi, yeah, Aamir's pepsi ad was really a nice one. I think pepsi lately is more interested in 'hoo - haa' advertising rather than some witti n creative stuff.. sigh! @ Swati,
Thanks for your comment. we are actually talking about old ads here - the one’s aired in summers of 2006. :)

@ Nikhil,
ofcourse, any advertising is primarily for brand awareness, but i guess somewhere the intention is that it hits the market share as well.
btw, many thanks for the lesson :D

@ Aroop,
Absolutely nothing is wrong with Mallika… u can relax .. heheh :)

@ Sakshi,
yeah, Aamir’s pepsi ad was really a nice one. I think pepsi lately is more interested in ‘hoo - haa’ advertising rather than some witti n creative stuff.. sigh!

]]> By: Saakshi O. Juneja http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-308 Saakshi O. Juneja Thu, 15 Mar 2007 11:37:40 +0000 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-308 Till date the only good Pepsi Ad has been the Aamir Khan one...rest all totally stink. Till date the only good Pepsi Ad has been the Aamir Khan one…rest all totally stink.

]]> By: Aroop http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-307 Aroop Thu, 15 Mar 2007 11:00:48 +0000 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-307 whats wrong with Mallika Sherawat..!! she may not be the beauty with brains..but defiantly beauty with lot of balls..u have to hear her speak..lol..atleast she is not pretensious, ( she is dumb and the world knows it..). Although, with all the Cola's around, i still feel the latest Nike Ad takes the cake..What do you guys think..?? whats wrong with Mallika Sherawat..!! she may not be the beauty with brains..but defiantly beauty with lot of balls..u have to hear her speak..lol..atleast she is not pretensious, ( she is dumb and the world knows it..).
Although, with all the Cola’s around, i still feel the
latest Nike Ad takes the cake..What do you guys think..??

]]> By: Nikhil http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-301 Nikhil Wed, 14 Mar 2007 22:26:37 +0000 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-301 "Every summer Pepsi and Coca Cola come up with new advertising campaigns for their respective array of carbonated drinks available in market and compete fiercely for that grand prize called Market Share." Amit: you're making the same mistake that most people make. The Cola wars aren't about increasing market-share - they're about increasing awareness of their brands. I'll explain: For Pepsi and Coke, the real battle is not between themselves, but with water. By taking advertising pot-shots, they ensure that they remain top-of-mind when a purchase decision has to be made. So while you may think that they're trying to capture market-share from each other - they're just trying to capture your attention - both of them, together. Where they do really compete with each other, is in distribution - both in terms of scale and reach, and retailer preference. That's where it really gets dirty...They're substitute goods (however much they might deny it), and if the consumer won't get one, she'll ask for the other. Anyway, thus ends my lesson for the day. About the adverts, I agree with your pick of the top ad. A pretty disappointing year otherwise. Hey, how about a comparison of ads for the Football WC, and the Cricket WC. Let me know if you do one... “Every summer Pepsi and Coca Cola come up with new advertising campaigns for their respective array of carbonated drinks available in market and compete fiercely for that grand prize called Market Share.”

Amit: you’re making the same mistake that most people make. The Cola wars aren’t about increasing market-share - they’re about increasing awareness of their brands. I’ll explain:

For Pepsi and Coke, the real battle is not between themselves, but with water. By taking advertising pot-shots, they ensure that they remain top-of-mind when a purchase decision has to be made. So while you may think that they’re trying to capture market-share from each other - they’re just trying to capture your attention - both of them, together.

Where they do really compete with each other, is in distribution - both in terms of scale and reach, and retailer preference. That’s where it really gets dirty…They’re substitute goods (however much they might deny it), and if the consumer won’t get one, she’ll ask for the other.

Anyway, thus ends my lesson for the day.

About the adverts, I agree with your pick of the top ad. A pretty disappointing year otherwise. Hey, how about a comparison of ads for the Football WC, and the Cricket WC. Let me know if you do one…

]]> By: swati http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-291 swati Wed, 14 Mar 2007 16:32:07 +0000 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-291 sounds like a good post...though i think i have turned videshi enough to get too much of it.. as far as i remember..limca boondon mein ad is an old one...ya koi naya bhi aya hai? sounds like a good post…though i think i have turned videshi enough to get too much of it.. as far as i remember..limca boondon mein ad is an old one…ya koi naya bhi aya hai?

]]> By: amitken http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-290 amitken Wed, 14 Mar 2007 15:25:50 +0000 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-290 @ <b>Subiet</b>, you are right about Ms. Sen... the definition is subjective :) @ Subiet,
you are right about Ms. Sen… the definition is subjective :)

]]> By: subiet http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-289 subiet Wed, 14 Mar 2007 14:41:17 +0000 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-289 Technically speaking the limca's "boondon main" advert 'was' blessed with a "celebrity" (though the definition is subjective). Technically speaking the limca’s “boondon main” advert ‘was’ blessed with a “celebrity” (though the definition is subjective).

]]> By: Desi Dabba « Addicted… http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-286 Desi Dabba « Addicted… Wed, 14 Mar 2007 11:21:00 +0000 http://www.desidabba.org/2007/03/14/cola-war-round-up-flashback-2006/#comment-286 [...] I start as a contributor to Desi Dabba. My first post is already up [...] […] I start as a contributor to Desi Dabba. My first post is already up […]

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