Nike’s Cool New World Cup Cricket Ad
Nike is trying to storm the Indian market in a Big way. And Central to this strategy is ofcourse, Cricket .
MUMBAI: Nike, the sports footwear and apparel major, is targeting sales of $1 billion in Indian for the next five years.
Nike has increased its focus on localising its marketing and promotional strategy in India. After maintaining its international brand image in India for the last eight years, the major shift in strategy came when it bid Rs 196 crore for, and won, a five-year BCCI sponsorship contract for the Indian cricket team. The official team sponsor status for five years also gives Nike the rights to launch official cricket merchandise in India.
This includes team jerseys and T-shirts, backpacks and kit bags. In addition to the revenues from the licensed merchandise business, this is also a huge brand-building opportunity for Nike.
Market estimates peg the sports footwear and apparel market at Rs 1,100 crore in India where Reebok, with a 40 per cent share is a clear market leader. Adidas follows the next biggest with a 20 per cent share, followed by Nike with 15 per cent.
And just in time for the World cup it has produced this smashing Ad.
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Comments
10 comments | Leave your comment
Feb 25th, 2007 at 5:48 am | #
I saw this Ad at another blog too. It’s pretty cool and their marketing strategy looks good. Let’s see…
Feb 25th, 2007 at 1:53 pm | #
Nike Ad is really shot well and it’s very different to the bunch we often see.
BTW..does anyone know the song that plays as the background score? Sounds a bit goanease.
Feb 28th, 2007 at 12:09 am | #
the name of da song is ‘Rao patrao rao…’ which means ‘Wait fellowman wait’
Feb 28th, 2007 at 12:05 pm | #
Can anyone tell me what are the lyrics?
Mar 1st, 2007 at 6:13 pm | #
Nice info about how the Nike ad was made
Check This Out.
-Punds
Mar 5th, 2007 at 2:09 pm | #
I’d like to know where I can download this song from…It;s awesome!!!
Mar 6th, 2007 at 11:16 am | #
I think its by a Goan Singer called Lorna. Its a mix of goan Konkani and a wee bit Marathi
.. Baila.
Apr 12th, 2007 at 7:51 am | #
Its a Goan Konkani song. Baila is a purely konkani word.
Also konkan where people speak konkani also is a part of maharashtra so its easy to borrow words
Apr 12th, 2007 at 2:49 pm | #
The name of the song is ‘bebdo’ and rao patrao rao means ‘wait, boss wait’- your getting this from a goan.
The song is pure goan konkani, no marathi, patrao
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